Google Analytics Reports, Metrics, and Dimensions
The following table lists the reports built by Hevo, along with their metrics, dimensions, and descriptions:
| Reports | Metrics | Dimensions | Description |
|---|---|---|---|
| AdWords Campaigns | - Bounce Rate - Clicks - Cost - CPC - Goal Completions - Goal Conversion Rate - Goal Value - Sessions - Users |
- AdWords Campaign ID - Date |
Contains insights into the performance of an AdWords campaign. It provides information about customer acquisition and campaign costs. |
| AdWords Hourly Stats | - Bounce Rate - Clicks - Cost - CPC - Goal - Completions - Goal Conversion Rate - Goal Value - Pages/Session - Sessions - Users |
- Date - Hour of Day |
Contains AdWords statistics on an hourly basis across various data points. |
| AdWords Keyword | - Bounce Rate - Clicks - Cost - CPC - Goal - Completions - Goal Conversion Rate - Goal Value - Pages/Session - Sessions - Users |
- Date - Keyword |
Contains the performance statistics of various keywords in AdWords. |
| Audience Overview | - Average Session Duration - Bounce Rate - Number of Sessions - New Users - Pages/Session - Pageviews - Sessions - Users |
- Date | Contains insights into your audience, based on site interactions and user metrics. |
| Browser and Operating System Overview | - Average Session Duration - Bounce Rate - Goal Completions - Goal Conversion Rate - Goal Value - New Users - Pages/Session - Sessions - Users |
- Browser - Date - Operating System |
Contains insights into the browsers, devices, and operating systems used by your customers to visit your site. |
| Campaign Performance | - Bounce Rate - Goal Completions - Goal Conversion Rate - Goal Value - New Users - Pages/Session - Sessions - Users |
- Campaign - Date |
Contains an insight into the performance of your Google Analytics campaign, as well as the various goals, such as customer acquisition. |
| Channel Traffic | - Average Session Duration - Bounce Rate - Goal Completions - Goal Conversion Rate - Goal Value - New Users - Pages/Session - Percentage (%) New Sessions - Sessions - Users |
- Date - Default Channel Grouping |
Contains insights into the various goals and customer acquisitions based on their interaction with the various source channels. |
| Events Overview | - Average Value - Event Value - Events/Session with Event - Sessions with Event - Total Events - Unique Events |
- Date - Event Category |
Contains insights into the various events associated with your campaign. |
| Social Media Acquisitions | - Average Session Duration - Bounce Rate - Ecommerce Conversion Rate - New Users - Pages/Session - Pageviews - Percentage (%) New Sessions - Revenue - Sessions - Transactions |
- Date - Social Network |
Contains information from social media platforms about customer interactions and acquisitions. |
| Traffic | - Average Time on Page - Bounce Rate - Entrances - Page Value - Pageviews - Percentage (%) exit - Unique Pageviews - Users |
- Date - Page Title |
Provides insights into the traffic and interactions on your website. These insights are based on each page of your website. |
Last updated on May 30, 2023